Fujitsu Semiconductor has faced a difficulties with it's sales environment, as well as an extremely competitive market place. This has forwarded the company to look for a stronger foundation for their portfolio of semiconductor products. This initiated the process for the transfer of ownership of it's assembly plants and test facilities.
In February, Fujitsu decided to start a company that will operate as an independent company with a Panasonic Partnership. Fujitsu is considering numerous options with the aim of offering a stable supply of products to customers through its micro-controller and analog device businesses.
Their plan to expand and create robust stability include:
- Integration with Panasonic's System LSI Business
- Launch new products in the Microcontroller and Analog Device Business
- Fujitsu Semiconductor's New Direction and Business Restructuring
Gary Fowler, Executive Technology Recruiter, Analog Solutions, Semiconductor Industry, Angela Hood, Shane Todd, Shawn Fowler
It is hard to analyze this deal as the analog sales are not mentioned. Maybe it is an acquisition based on the need for plant and equipment rather than product and IP.
ReplyDeleteOverall I think the analog market needs more consolidation as well as some innovative new businesses.
At present I think many new operations still seem to focus on making devices with better specs than existing suppliers offer. It is a strategy that worked years ago but today the large vendors can react more quickly if they see a true market threat from the upstarts.